Discussion 2 Assignment Example | Topics and Well Written Essays - 250 words - 2

Discussion 2 - Assignment Example Therefore, this means that cultural diversity increases the sales of a business, as well as its profit. If a business plans to sell in a diverse marketplace, then it must be totally able effectively to utilize its diverse workers in significant strategic ways. The aging populace is both an advantage and a disadvantage for small businesses (McCarthy, 2012). One certain thing, however, is that small organizations will have to reorient their strategies to hurdle the exceptional challenges and opportunities aging people offer (McCarthy, 2012). In the 90’s, among the biggest hurdles facing small businesses was access to government regulations, capital and taxes. Nevertheless, in the new millennium, they can add a new hurdle to the list, the persistent labor shortage. Therefore, businesses lack the required labor, which would enable them to work efficiently (McCarthy, 2012). On an optimistic note, small organizations can exploit this growing section of the population. Marketing strategy and new products will need to be created targeting the elderly